01 / Performance
Understand what worked.
Creator case studies and breakdowns of topics, titles, thumbnails, retention, and audience response. With the evidence behind the lesson.
For creators already hitting upload
Make better videos.
Build a better business.
A free weekly newsletter about the decisions behind a stronger YouTube channel. Understand performance, improve production, and make your time and money count.
Written by Mika & Cristian. One email a week. Unsubscribe anytime.
Better videosBetter operationsBetter economics
What you'll read
The channel is a business.
Let's get better at running it.
02 / Production
Make the work repeatable.
Workflows, hiring, feedback, and delegation. Decisions that help a channel keep publishing without everything depending on one person.
03 / Economics
Know what's worth it.
Production costs, revenue, memberships, and reinvestment. A closer look at where a channel's time and money go.
Your colleagues in the inbox
Experience behind the advice.
Context around it.
Each issue is written by Mika or Cristian. We'll explain what we observed, what we think it means, and where a lesson may or may not apply to your channel.
Mika
From making his own YouTube videos to freelance editing, team leadership, and content direction. His experience spans packaging, video performance, production workflows, and coaching creative teams.
Cristian
Founder of SecondCityStudios, with experience running productions, managing contractor teams and upload pipelines, and working through YouTube membership conversion and retention.
Explore SecondCityStudiosBring a better question to your next upload.
Join HitUpload for one useful breakdown each week.